All Case Studies
Digital Marketing
Psychology Seminars: 8.1x ROAS with Meta Ads
Meta Ads for personal-development seminars, with sales campaigns on psychology interest and webinar lead-gen from lookalike email audiences, delivering 8.1x ROAS.
8.1x
Seminar ROAS
€21.977
Revenue
551
Webinar leads
187
Seminar sign-ups
The challenge
A psychology specialist wanted to consistently fill his seminars and webinars, with predictable cost and positive ROAS.
What we did
We ran two parallel Meta campaigns: sales for the seminars to a psychology and self-help interest audience, and webinar lead-gen to a 3% lookalike of the email list.
The result
€21,977 in seminar revenue at 8.1x ROAS on the sales campaigns and 551 webinar leads over 5 months.
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