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Digital Marketing
Industrial Equipment B2B: 962 Leads at €15.6 CPL
Google Search (generic + brand) and Meta lead-gen for an industrial-equipment distributor, delivering 962 B2B leads at €15.6 average cost per lead.
962
B2B leads
€15,6
Avg cost / lead
26.472
Clicks
Google + Meta
Platforms
The challenge
An industrial-equipment distributor wanted a steady flow of leads for parts and machinery, in a sector with high value per deal.
What we did
We combined Google Search on generic parts terms and brand terms with Meta lead-gen to construction-interest audiences.
The result
In 4 months, 962 B2B leads at €15.6 average cost per lead and 26,472 clicks, steadily feeding the sales pipeline.
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