Digital Marketing

B2B Consulting: 182 Qualified Leads on LinkedIn & Meta

A lead-generation and awareness strategy for B2B consulting, targeting job titles on LinkedIn and lookalike audiences on Meta, delivering 182 qualified leads.

182

Qualified leads

~€60

Avg cost / lead

1.2M+

Impressions

LinkedIn + Meta

Platforms

The challenge

A B2B consulting firm needed a steady flow of qualified leads from decision-making roles, without burning budget on irrelevant audiences.

What we did

We combined LinkedIn lead-gen targeting specific job titles, Meta lookalike audiences from past clients, and awareness campaigns to build recognition.

The result

In 6 months, 182 qualified leads at ~€60 average cost per lead and over 1.2 million awareness impressions.

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