Marketing | 17 August 2025
Meta Ads vs Google Ads: Which Do You Choose for Your Greek Business
Meta Ads or Google Ads? CPC and CPM benchmark tables for the Greek market 2025, decision matrix by business type, and when you need both channels together.
This is the English version of our Meta Ads vs Google Ads comparison for the Greek market. The fundamental difference: Google Ads is pull marketing (captures existing intent, avg 3.75% conversion rate) while Meta Ads is push marketing (creates demand through interruption, avg 0.9-1.3% conversion rate). Greek market CPC benchmarks: legal €2.80-6.50, HVAC €1.20-3.00, e-commerce €0.30-1.20, B2B SaaS €3.50-8.00. Meta CPM benchmarks: retail/fashion €4.50-7.00, services €5.00-9.00, food/beverage €6.50-12.00. Decision matrix: commodity e-commerce -> Google Shopping 70% + Meta retargeting 30%; niche/lifestyle products -> Meta 60% + Google 40%; emergency local services -> Google 100%; lifestyle services -> Meta 70% + Google 30%; B2B with defined search demand -> Google 100%. Full-funnel example with €3,000/month budget allocation. Key mistakes: testing everything with €300/month, no dedicated landing pages, no retargeting, optimizing for clicks not conversions. GDPR/iOS 14.5+ compliance: Meta CAPI server-side tracking + Google Consent Mode v2.