Ψηφιακός μετασχηματισμός ΜΜΕ: από πού ξεκινάτε

73% of Greek SMEs want to modernize digitally, but only 21% have a strategy. The Nouvo 4-phase model for digital transformation with a real tech stack example at €327/month.

This is the English version of our SME digital transformation guide. True digital transformation means restructuring systems, processes, and mindset - not buying scattered tools. We present a 4-phase model: (1) Current State Assessment (technical audit of website, hosting, tools, and processes), (2) System Architecture design using modular tools connected by automation (an 8-person manufacturing company example shows €327/month total), (3) Implementation and Integration covering data migration, no-code automation flows with Make/Zapier/n8n, and team training, (4) Optimization and Scaling with data-driven Phase 2 improvements. We cover 5 critical technologies: marketing automation, conversational AI, no-code automation, cloud ERP, and business intelligence. Common traps to avoid: copying competitors without strategy, automating bad processes, vendor lock-in, and the 'our nephew knows computers' fallacy.