Google Ads για μικρές επιχειρήσεις: 7 λάθη που καίνε τον προϋπολογισμό

Since 2010 we have seen the 7 most costly Google Ads mistakes for small businesses in Greece - from missing conversion tracking to targeting all of Greece for a local service.

This is the English version of our Google Ads guide for small businesses. The 7 budget-burning mistakes: (1) Running campaigns without conversion tracking - Smart Bidding needs conversion data or it optimizes for irrelevant signals. (2) Using Broad Match without a negative keyword strategy - a handmade jewelry shop lost 60% of €400 budget to unrelated queries. (3) Targeting all of Greece for local services - 30-40% waste for businesses serving only Athens/Thessaloniki. (4) Single ad per ad group - zero testing culture means flying blind on messaging. (5) Ignoring Quality Score - QS 3 vs 8 can mean 2-3x higher CPC for the same position. (6) Set-and-forget mentality - a case study showed €1,800 loss over 3 months from no weekly monitoring. (7) Generic ad extensions - specificity beats vague claims. Plus a 4-phase roadmap for building a Google Ads system from scratch on small budgets.